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Anti-Ageing & Inflammaging — Platinum Protocol (50s+)

From your 50s, hormonal changes deepen the skin’s need for structural support — collagen loss accelerates, elastin fibres weaken, and the skin’s ability to self-renew slows significantly.

The PLATINUM protocol responds directly. The Renewal Cream combines the AGE DELAY Complex with the PLATINUM SKIN-Matrix — a platinum-based peptide complex that stimulates the production of Klotho proteins, known as “youth proteins,” and reactivates the key functions of younger skin. The Collagen Booster Emulsion follows after the cream, adding PRO-COLLAGEN Fragments that boost dermal-epidermal cohesion and counteract sagging.

Four products. One sequence. Deep regeneration for mature skin.

Original price was: R6,020.Current price is: R5,117.

  • Diego Dalla Palma Icontime Anti Age Correcting Eye Cream

    Innovative eye treatments. Immediately: its orange colour-correcting pigments and diamond dust visibly reduce dark circles and make the eyes fresh and vibrant. Day after day: its carefully measured concentration of active ingredients helps improve periocular microcirculation and smoothes out...

  • Diego Dalla Palma Icon Time Collagen Booster Firming Face Emulsion

    A concentrate of PRO-COLLAGEN Fragments, collagen precursors with an intensive firming action, perfect for restoring tone and firmness to the skin and redefining the contours of the face. It stimulates the endogenous production of 'anchoring collagens', which reorganize the skin's support...

  • Diego Dalla Palma Icontime - 24Hr Renewal Anti Age Cream

    An elasticising deep regeneration treatment. The advanced formula combines the innovative AGE DELAY Complex and the prestigious PLATINUM SKIN-Matrix, a platinum-based peptide complex that stimulates dermal renewal and boosts the production of collagen and elastin, which are essential for keeping...

  • Diego Dalla Palma Protective Illuminating Face Cream SPF50 50ml

    With its balanced and intelligent UVB-UVA-IR protection, it protects from the sun’s rays, limiting the risk of redness and irritation. Thanks to the combined action of vitamin C and E, it counteracts the formation of spots, dyschromia and photo-aging wrinkles.
    Perfect for fair and delicate skins...

Description

Icon Time 24Hr Renewal Anti-Age Cream — Platinum (50ml)

For dry or mature skin from the 50s. The PLATINUM SKIN-Matrix — a platinum-based peptide complex — stimulates the production of Klotho proteins, known as “youth proteins,” which reactivate collagen, elastin, and the skin’s natural renewal mechanisms. The AGE DELAY Complex works alongside it to slow the ageing process at cellular level. A rich, deeply nourishing texture that absorbs completely without heaviness. Apply morning and evening from the centre of the face outwards, continuing down the neck. Key actives: 51+3 HYALU-COMPLEX™, PLATINUM SKIN-Matrix, AGE DELAY Complex.

Icon Time Collagen Booster Firming Face Emulsion (50ml)

Applied after the cream — this is not the usual step order, and it is intentional. A concentrate of PRO-COLLAGEN Fragments and GOLDEN Coll-Peptides that stimulates the production of anchoring collagens, reorganising the skin’s support structure and strengthening dermal-epidermal cohesion. Counteracts sagging on face and neck. Nude beige mineral pigments provide an immediate luminous finish. Apply 1ml to face, neck, and décolleté after the cream and massage until fully absorbed.

Icon Time Anti Age Correcting Eye Cream (15ml)

Applied morning and evening around the eye contour before the face cream. Orange colour-correcting pigments reduce the appearance of dark circles and improve microcirculation. Smooths fine lines around the eye. Apply with the ring finger in gentle tapping motions from the outer corner inward.

Protective Illuminating Face Cream SPF50 (50ml)

The final morning step. Broad-spectrum sun protection with an illuminating finish. Applied after the Collagen Booster Emulsion to protect everything the routine builds.

How to use

Morning: Apply the Eye Cream. Apply the Renewal Cream to face and neck. Apply the Collagen Booster Emulsion over the cream — 1ml, massaged until absorbed. Finish with the SPF50. Evening: Apply the Eye Cream. Apply the Renewal Cream to face and neck. Finish with the Collagen Booster Emulsion. Clinical-instrumental study (CI), 20 subjects, 30 days: +89% suppleness, +95% skin density and collagen, -95% wrinkles, -100% reduction in under-eye bags.

Economy courier delivery within South Africa only: Gauteng R100, national (other provinces) R150 per order. Orders are dispatched within 2–4 working days, and remote areas may experience slightly longer delivery times. Full Shipping Policy here.

We want you to love every product you purchase from The Beauty Brand. If something isn’t quite right, eligible items may be returned within 7 days of delivery, provided they are unused, unopened, and in their original packaging. Due to hygiene regulations, opened skincare, cosmetics, or beauty tools cannot be returned unless they are defective, damaged, or cause a severe reaction. For any issues, including damaged items or skin reactions, please email maureen@thebeautybrand.co.za within 48 hours of delivery so we can assist with a refund, exchange, or store credit in line with our full Returns & Refunds Policy.

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