About

For more than a decade, I have worked with people who want to feel confident in how they present themselves — in a way that feels natural, refined, and authentic to who they are.

My approach has never been about trends, heavy makeup, or quick fixes.

I believe in refinement over excess, quality over quantity, and helping people understand what truly works for them. 

Over the years, my work naturally evolved beyond makeup alone. Clients began coming to me not only for makeup application, but for guidance — skincare that would genuinely improve their skin, colours that suited them, products worth investing in, wardrobes that felt aligned, and an overall sense of confidence in how they presented themselves personally and professionally.
 
Today, The Beauty Brand brings together skincare, makeup, personal image, and curated product recommendations under one philosophy: thoughtful, intelligent beauty that enhances rather than masks.
 
My clients value detail, honesty, expertise, and personal attention. Many come to me feeling overwhelmed by trends, conflicting advice, unrealistic beauty standards, or products that promise everything and deliver very little. My role is to simplify that process through careful listening, professional knowledge, and a highly personalised approach. Whether I am applying makeup, recommending skincare, refining a personal image, or curating products for my online store, the goal remains the same: to help people feel confident, polished, and at ease in themselves.
 
The Beauty Brand is not built around fast beauty or mass trends. It is a considered space for people who value quality, refinement, natural enhancement, and trusted guidance.
 
I believe beauty should never feel performative. It should feel authentic, intentional, and quietly confident.
Maureen Grobler A Professional Makeup artist in Pretoria by The Beauty Brand.
Maureen Grobler Signature

Clients I've Worked With

Michlangelo
FNB
SAAirways
Forver
TedX
Forbes
MallOfAfrica
Jennifer
  • First National Bank
  • Mall of Africa (Atterbury Properties)
  • TEDx
  • SAA
  • MNI
  • Michelangelo Hotel
  • Le Coq Sportif
  • Forever Resorts
  • Hayward Safari’s
  • Flight Center
  • Roche
  • Forbes Africa
  • Top Billing
  • Espresso
  • Intiem
  • Bella
  • Sawubona
  • Afropolitan
  • Destiny
  • Laurika Rauch
  • Jennifer Rush
  • Lira
  • Ursula Stapelfeldt
  • Brümilda van Rensburg
  • Sorina Erasmus
  • Liezel van der Westhuizen
  • Helene Bester
  • Amalia Uys
  • Elizma Theron
  • Helena Hettema
  • Hugh Masekela
  • Piet Botha & Jack Hammer band
  • Bobby van Jaarsveld
  • Bok van Blerk
  • Jonathan – Radio Raps
  • Mr, Mrs & Miss SA finalists
  • The cast of South Africa’s first green movie, Somer Son

TESTIMONIALS

Loved your work. Felt comfortable and prepared to rock the stage in Johannesburg in front of 1800 people last year. Thank you again!
Sabine Zettl- Stephanskirchen GermanyInternational Speaker. Personal Branding Coach. Style and Image Consultant.
The work that I did on my personal brand with Maureen was transformational.  As a professional speaker, it is important that the essence and energy of who I am shine on stage which means so much more than just the external finish.  Maureen took time to get to know me, my values and what makes me tick.  Our shopping trip gave me the confidence to choose future outfits which I know look great.  Having her independent and objective eye to try on different colours and styles allowed me to stop second guessing myself.  The whole package culminated in a photoshoot where Maureen’s make-up brought out my best features which, together with a phenomenal photographer resulted in pictures that have taken my visual brand to the next level.  If you are looking for someone who can make your internal light shine, I can highly recommend her.  Oh, and she keeps an eye on me and is always generous in passing on her expertise which is always appreciated.  Thanks Maureen! Kind Regards
Bev Hancock - Managing Director Kamva Leadership InstitutePort Elizabeth South Africa
The first time I met Maureen I was nervous. I was your typical tech exec who just loved scrappy clothing, jeans, and t-shirts. I had recently gone professional with my keynote speaking and wanted to up my game. Maureen was incredible. She made me feel comfortable and confident – I guess that’s more important than just your look. Maureen spent hours with me refining the right look for the right scenario onstage and off stage that suited my personal brand. She assisted with hairstyle, tailored clothing, and professional photo shoots. In adding all these elements that didn’t come naturally she instilled a feeling of true professionalism. Maureen is not just one of South Africa’s top Image Consultants but we have become good friends. Anyone can see an Image Consultant – it is not just for the Pro’s, so don’t wait for the right time, just do it. Maureen will change your life.
Brett Stclair - Ex-Googler turned digital banker and now CEO of SiatikJohannesburg South Africa
Maureen is one of South Africa’s best makeup artists and our country can be proud of her. Her portfolio speaks of professionalism, classic beauty and inspiration.
Simon RademanFashion designer, stylist, couturier and published author
I’ve worked with dozens of makeup artists in projects like magazine covers, billboards and celebrity shoots. Maureen has always been my number 1 choice for a makeup artist. Apart from being a makeup guru, she is an artist at her craft. Her warm personality compliments all of my shoots and when I get the privilege to book her, I know my work will shine.
Xavier SaerPhotographer
Maureen jy is 'n mooimaak superster in my opinie! Jou menswees straal elegansie, klas en selfvertroue uit, iets wat elke vrou na streef. Jy het 'n wonderlike talent en ek dink elke vrou moet hulself bederf deur by jou te book vir 'n sessie!
Marike Engelbrecht
I have had the opportunity to work with Maureen in both a personal and professional capacity. She is incredibly talented and such a joy to work with. Maureen did my wedding makeup, and it was absolutely flawless. It didn’t feel like I had anything on my skin, and it lasted all day – and all night! I can also highly recommend Maureen’s 1 on 1 classes. I learnt so much about applying my own makeup, what features to emphasise and how to emphasise them, and what tools to use. Every woman should take one of her classes. It’s such a confidence booster and I always leave Maureen’s feeling energised and inspired.
Leigh Benson LaskeyPhotographer
Maureen Grobler is able to tap into individual creativity. She brings out the best in each individual by utilizing her extensive experiences and creativity – connecting at a deeply personal level with every client. It is this ability to connect with individuals that results in Maureen being used consistently in corporate environments for workshops, photoshoots, and image consulting. Maureen is able to connect with people at any level of the organization, working with executives and administrative staff in a seamless, professional and creative manner.
Pramod SonneCEO - Sonne Consulting
Maureen Grobler CAN paint a face. She is a very, very, very, very, very good make up artist. Her attention to detail is impeccable. I like working with her.
Clinton LubbePhotographer
I have used Maureen’s expert services on a number of occasions, and I can honestly say that she certainly ENHANCES ones best features, but at the same time you still look and feel natural when photographed. This is certainly a confident booster for anyone. Maureen is highly recommended.
Lee-Anne van ZylChief Executive Officer Banking Channels First National Bank
I have had the pleasure to have a makeup lesson with you and then you doing my makeup for a family photo shoot). These each impacted me. The lesson has helped me (for over 5 years now) to be able to look pretty while saving time. As a working mom this impacts me daily ! The photoshoot was also great as I lost 35kgs and that shoot made me feel as pretty as I knew I could look. Those pictures are a year later still my profile pictures on all social media !! I love how you treat each face as a canvas - but also preach inner beauty and makeup as an extension.
Mariska Janse van Rensburg
I met you many years ago, at the Lombardy Boutique Hotel. I was so nervous to do my shoot. You walked in, sat me down on the high makeup chair and calmed my nerves. We had such a good laugh. I still remember telling you how amazing I think you are and how I had never met another human in my life like you! You inspire me to be a better person! I am eternally grateful for meeting you.
Veronica Olivier
Die kwaste is jou towerstaaf waardeur jy wonderwerke verrig, nie net in hoe mens voel en lyk as vrou nie, maar jou mooi siel bring kalmte en rigting vir my. Jys een in ń biljoen. So special mens. Jy het my makeup gedoen vir ń special event en ekt so special gevoel!
Charissa Pienaar
Will never forget the 21st April, my 40th Birthday, my sexy makeover shoot, the nerves, the horrible black circles under my eyes and you just reassuring me that you will make me not recognize myself once you are finished ... WOW ... I was blown away by the most gentle lady with the amazing talent that can make you feel on top of the world. Needless to say, you made 40 look 25 again. Thank you for your gentleness and patience.
Annie Roestorf