Dehydration is one of the most misunderstood skin conditions. It is not a skin type — it is a state any skin can fall into at any age, triggered by climate, stress, medication, diet, or a compromised skin barrier. Oily skin can be dehydrated. So can skin that already uses a moisturiser. The signs: a tight, papery feeling after cleansing, dullness that makeup cannot fix, fine lines that appear more pronounced than usual, and a general loss of plumpness and bounce.
The HA Hero range addresses this at a cellular level — not by sitting moisture on the surface, but by reactivating the genes responsible for producing it.
Original price was: R4,215.R3,794Current price is: R3,794.
Every effective routine starts here, regardless of skin type or concern. This serum stimulates autophagy — the skin’s built-in self-cleaning process — to break down and remove cellular waste, toxins, and lipofuscin, the age pigment that accumulates over time and makes skin look older than it is. It also increases sirtuins, the proteins responsible for cellular integrity and collagen production. Skin that has been cleared and energised at a cellular level is fundamentally more receptive — which means every product applied afterwards performs better.
One pump, morning and evening, always applied first. A 50ml bottle lasts approximately seven weeks — around R31 per day for skin that tested up to five years younger after 28 days, assessed instrumentally by True Skin Age.
This is where the HA Hero science works hardest. The serum delivers hyaluronic acid at multiple molecular weights — each size penetrating to a different depth within the skin — combined with the Hydra-gene complex, which reactivates the genes responsible for the skin’s own hyaluronic acid production. Rather than simply depositing moisture that evaporates, it prompts the skin to restore its own internal hydration mechanisms. Apply after the Universal Serum, morning and evening.
A lighter gel-cream that absorbs immediately without heaviness. Ideal for normal to combination skin, as a daytime moisturiser, or in warmer months. If you are new to the range or unsure where to start, this is the more versatile choice. For dry or very dehydrated skin, the Hyalu Ultra-nourishing Rich Cream — included in the Full Programme — is the better option.
You do not need everything at once. If you are starting out, the Universal Cell Regeneration Serum and the Gel-Cream alone is a complete, meaningful routine. Add the HA Hero Serum when you are ready to deepen the treatment layer. Build at your own pace — every product in this range works on its own, and each addition compounds the results.
Complete your morning routine: pair with Cell-Detoxium Daily Protective Fluid SPF50, available separately or as part of your Cleansing Ritual.
Ready for the full routine? See Dehydration — Full Programme.
Economy courier delivery within South Africa only: Gauteng R100, national (other provinces) R150 per order. Orders are dispatched within 2–4 working days, and remote areas may experience slightly longer delivery times. Full Shipping Policy here.
We want you to love every product you purchase from The Beauty Brand. If something isn’t quite right, eligible items may be returned within 7 days of delivery, provided they are unused, unopened, and in their original packaging. Due to hygiene regulations, opened skincare, cosmetics, or beauty tools cannot be returned unless they are defective, damaged, or cause a severe reaction. For any issues, including damaged items or skin reactions, please email maureen@thebeautybrand.co.za within 48 hours of delivery so we can assist with a refund, exchange, or store credit in line with our full Returns & Refunds Policy.
Original price was: R7,090.R6,027Current price is: R6,027.
R1,875
